GLOBAL MARKET RESEARCH – ESOMAR INDUSTRY SURVEY. The year brought with it a crisis in the world’s financial markets. Web platforms, social networks, online communities and mobile research are rapidly entering the marketing research landscape. Inflation rates INDEX. CONTENTS. ESOMAR is the essential organisation for encouraging, advancing and elevating market research .

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Explore all these new features Maybe later. 20009 – Market research revenues, until recently seen as a good area of revenue growth by the advertising holding companies, fell in 10 of the top 25 market research markets, a survey has found. Become a Campaign Member. Looking for a new job?

It also showed that market research in 28 countries was in decline after inflation was taken in to account, including in the US, down by 2.

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What else does this article talk about? Gunilla Broadbent, president of Esomar, said: Latin America was the strongest performing region, with growth of 5. Create an Alert Now. The Esomar Global Market Research Report found that although overall revenues were up by a gross level of 4.

Global market research revenue growth declines

Get a demo or Subscribers: Login via Open Athens. Send colleagues a link to this content. Welcome back to WARC! It’s a view borne out by the findings he presented of an eight-country study of consumer attitudes to mwrket conducted by his own agency.


Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. News sign-up Sample reports. The UK managed to buck the trend by posting 2. Send me a copy of this email as well.

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The news fsomar better in Europe, where overall growth after inflation for stood at 0. By continuing to use the site, you agree to the use of cookies.

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