Lars anticipated the Helvetica boom of recent years when publishing Homage to a Typeface in Today it’s hard to imagine contemporary. Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have . This book sings the praises of the shift worker and solo entertainer of typefaces, of its forgotten creator and all those who have contributed to its unparalleled.
|Published (Last):||12 February 2007|
|PDF File Size:||8.72 Mb|
|ePub File Size:||17.57 Mb|
|Price:||Free* [*Free Regsitration Required]|
Typefaec to a Typeface Helvetica is a sans-serif typeface. Subject to cyclical popularity, it is now enjoying a flourishing renaissance and, in time, it will fade into the background again. May 19, Oki added it Shelves: Helvetica is a sans-serif typeface. Since he works as a book publishers on homge topics typography, design, art, photography and architecture. It looked indescribably modern. And yet it is one of the most popular in history. When Helvetica was first introduced in the late s, modernist designers loved it, and an enormous number of American corporations began using it in their printed advertisements and marketing.
My preference for Helvetica was not a choice; it was a logical consequence. Its intelligent system of variations in weight and width, mapped ot from the start, later also became the standard for Neue Helvetica. The commercial game rules of this attitude were called information graphics.
Helvetica: Homage to a Typeface – Google Books
It is one of the most popular typefaces of all time. Andoudou rated it really liked it Jan 02, I have no objection to that. Distributed Art Publishers, Inc. I expect there’s more to the story, but it’s still a very interesting read. Want to Read saving….
However, calling it the typeface of capitalism would miss the mark. Want to Read Currently Reading Read.
Helvetica : Homage to a Typeface
Homage to a Typeface. Home Stories Behind the Scenes. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.
Return to Book Page. As one among thousands of fonts, it is available but not intrusive. Goodreads helps you keep track of books you want to read.
Helvetica: Homage to a Typeface
Typography Swiss Design Design History. I remember as a child thinking that all cars were Volkswagens, that everybody smoked Gauloise, and that Sunday and chicken with french fries were inseparable.
Kristy Davis rated it it was amazing Mar 21, I know it was available in helveetica earlier version of MS Word.
To see what your friends thought of this book, please sign up. Mar 19, Nat rated it really liked it. The R has a curved leg, and the i and j have square dots.
It gives me a feeling of freedom; it is an expression of prosperity. Akzidenz Grotesk was the typeface of the movement and the sign of recognition among like-minded people.
Books (Helvetica, Homage to a Typeface) | A page of the book… | Flickr
The designs gathered together here in honour homsge Helvetica have been created by superb designers and anonymous amateurs from uomage over the world. It embodies the myth of Sachlichkeit, propagated at the time by Swiss Typography.
Helvetica is the shift worker and the solo entertainer of typefaces. Max Miedinger lived ro quiet life in Zurich until his death in Jul 04, Eric rated it it was amazing. Apr 24, Lee-Arng rated it really liked it. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.
No trivia or quizzes yet. It is an all-purpose type design that can deliver practically any message clearly and efficiently. The undoubtedly modern and useful tools of design were meant to objectivize the aesthetic debate; people would make a better choice by means of honest, functional communication.
It is simple and clean, and commonly seen in advertising, signage, and literature. Since putting the book down, I have been noticing every sign around me, staring at the font, and trying to figure out if it’s Helvetica.
In the yelvetica changed its name to Helvetica. Homage to a Typeface. Anywhere, anytime, in any medium. I went through a Helvetica phase in high school The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.
Selected pages Title Page.